Case Study

7 Business Functions, 1 Business System: How Aura Transformed Operations

Aura Infection Control is a UK-based specialist supplier of infection control products and solutions to the dental sector. With a strong reputation for expertise and customer support, the company serves thousands of dental professionals across the UK and Ireland. Its growth has been driven by innovation, a customer-first approach, and a commitment to enabling best practice within the industry.

Aura engaged with Builda to produce a tailored no-code business system that would enhance visibility and accuracy, and real-time reporting across the business.

"We now have a robust, scalable platform in place that not only supports our current operations but also positions us for continued growth."

Challenges

Testimonial

“Partnering with Excelpoint has been a highly collaborative and transformative experience for our business. The impact has been significant. We have seen measurable improvements in efficiency across the organisation, with staff now operating within a single, integrated system rather than multiple disconnected platforms. Our processes are more streamlined, consistent, and reliable, resulting in improved service delivery and faster turnaround times for our customers. We have also experienced a noticeable reduction in human error.”
Laura Edgar
Managing Director, Aura Infection Control

The Solution

Case Study

Deep Dive

Aura Infection Control

Aura Infection Control, based in Barnard Castle, is a leading provider of infection control products and solutions to the dental industry. Supporting thousands of dental professionals across the UK and Ireland, Aura has built a strong reputation for expertise, innovation, and customer-focused service. Its commitment to delivering best practice solutions has enabled sustained growth and positioned the business as a trusted partner within the sector.

The Challenge

As Aura Infection Control expanded, its reliance on fragmented, paper-based processes began to limit operational efficiency and real-time business reporting. Key business functions were supported by disconnected systems, resulting in duplicated data entry, inconsistencies, and limited visibility for management.

The lack of integration and automation made it difficult to generate accurate reports or track products through their lifecycle an essential requirement for NHS supply compliance.

Additionally, these inefficiencies created a dependency on manual processes, meaning future growth would require significant investment in additional staff. Recognising these limitations, Aura sought a scalable, integrated solution to streamline operations and support its long-term growth strategy.

The Solution

Following a comprehensive scoping exercise, Builda implemented a fully integrated, end-to-end business system tailored to Aura’s requirements.

Rather than introducing changes incrementally, Aura opted for a complete transformation of its operations. The new business system unified core business functions including CRM, order processing, inventory management, invoicing, customer service, resource scheduling, and sales management into a single platform.

A bespoke subscription management feature was developed, enabling automated fulfilment of recurring customer orders without manual input. The business system also integrated seamlessly with Xero for financial processing.

To meet regulatory requirements, Builda implemented product batch tracking and barcode traceability, providing full visibility across the product lifecycle. The business system is cloud-based and accessible across devices, with role-specific access ensuring users can efficiently manage their responsibilities.

The Results

The implementation of Builda’s tailored end-to-end business system has delivered significant operational improvements across Aura Infection Control.

Manual, paper-based processes have been eliminated, resulting in increased efficiency and a substantial reduction in errors and rework. Real-time visibility and accurate real-time business reporting now provide leadership with the insights needed for informed decision-making and strategic planning.

Interdepartmental communication has improved, with all teams working from a single source of truth. The business can now track customer orders and products at every stage, from manufacture through to delivery, ensuring full compliance with NHS requirements.

The new business system has also created a scalable operational framework, allowing Aura to pursue its growth ambitions without the need for proportional increases in staffing. By consolidating previously disconnected systems into one unified platform, the business has achieved greater efficiency, improved customer service, and enhanced overall performance.

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Testimonial

“Partnering with Builda has been a highly collaborative and transformative experience for our business. From the outset, we engaged them to help address the challenges we were facing with fragmented systems and inefficient processes.

What stood out immediately was Builda’s commitment to fully understanding our business. They took the time to analyse our existing processes, identify gaps, and uncover the underlying causes of our operational inefficiencies. Rather than treating our challenges as isolated system issues, they reframed them into clear, manageable process improvements and presented a practical, tailored solution.

The impact has been significant. We have seen measurable improvements in efficiency across the organisation, with staff now operating within a single, integrated system rather than multiple disconnected platforms. Our processes are more streamlined, consistent, and reliable, resulting in improved service delivery and faster turnaround times for our customers. We have also experienced a noticeable reduction in human error.

The business system itself is intuitive, highly configurable, and provides real-time access to the information we need. As Managing Director, I now have a level of visibility across the business that was previously unattainable, enabling more informed decision-making.

Builda maintained a strong partnership approach throughout the project, keeping us involved at every stage and ensuring the solution aligned precisely with our requirements. Their agile and responsive way of working gave us confidence that the end result would deliver real value, and it has.

We now have a robust, scalable platform in place that not only supports our current operations but also positions us for continued growth.” – Laura Edgar, Managing Director, Aura Infection Control

Modern dental treatment room with chair and equipment supplied by Aura Infection Control, managed via an integrated business system